ANU LMS
  • Consumer behaviour and market research
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    Consumer Behaviour and Market Research
    News forum
    Syllabus - Consumer Behavior Market Research
    Unit I: Market Research & Consumer Behavior
    Textual Notes - Market Research
    Textual Notes - Consumer Behavior
    Video 1 - Nature and Scope of consumer behaviour
    Video 2 - Application of consumer behaviour
    Video 3 - Evolution of Consumer behaviour
    Video 4 - Market Research
    Self Assessment Quiz - Unit I
    Unit II: Market Segmentation and Positioning
    Textual Notes - Market Segmentation and Positioning
    Video 1 - Basis of segmentation
    Video 2 - Market segmentation
    Video 3 - Positioning
    Self Assessment Quiz - Unit II
    Unit III: The Consumer Decision making process, Models of Consumer Behaviour and Psychological & Sociological Influences on Consumer Decision Making
    Textual Notes - Consumer Decision making process
    Textual Notes - Models of consumer behavior
    Textual Notes - Psychological Influences on Consumer Decision Making
    Textual Notes - Sociological Influences on Consumer Decision Making
    Video 1 - Consumer Decision Making
    Video 2 - Consumer Adoption Process
    Video 3 - Buying Decision Process
    Video 4 - Types of Buying Decisions
    Video 5 - Consumer Learning Theories
    Video 6 - Consumer Personality, Freudian theory
    Video 7 - Consumer Learning
    Video 8 - Neo-Freudian theory, Trait theory
    Video 9 - Self concept and Self image
    Video 10 - Consumer reference groups
    Video 11 - Traditional Family Life cycle
    Self Assessment Quiz - Unit III
    Unit IV: Diffusion of Innovation
    Textual Notes- Diffusion of Innovation
    Video 1 - Innovation, Diffussion process
    Video 2 - Adoption process
    Self Assessment Quiz - Unit IV
    Unit V: Organizational Buying and Consumer Behavior Analysis and Marketing Strategy
    Textual Notes - Organizational Buying
    Textual Notes - Consumer Behavior Analysis and Marketing Strategy
    Video 1 - Differences between Industrial Markets and Consumer Markets
    Video 2 - Supplier evaluation and selection
    Video 3 - Supplier selection and assessment
    Video 4 - Factors influencing Organizational Buying Behavior
    Self Assessment Quiz - Unit V
    Glossary
    Glossary
    Games (Optional)
    Hangman
    MOCK QUIZ
    Pre-Final Test (Mock Test)
    Final Test (Course Completion Quiz)
    Course Completion Certificate
    Live Session
    Test Meeting on Moocs
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    Consumer behaviour and market research
    ಮನೆ
    ಮುಖ್ಯ ವಿಷಯಕ್ಕೆ ಬದಲಿಸು

    Acharya Nagarjuna University Learning Management System

    Course info

    1. ಮನೆ
    2. ವಿಷಯಗಳು
    3. ANU Moocs
    4. Business and Management
    5. Consumer behaviour and market research
    6. Summary

    Consumer behaviour and market research


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