ANU LMS
  • Consumer behaviour and market research
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    Consumer Behaviour and Market Research
    News forum
    Syllabus - Consumer Behavior Market Research
    Unit I: Market Research & Consumer Behavior
    Textual Notes - Market Research
    Textual Notes - Consumer Behavior
    Video 1 - Nature and Scope of consumer behaviour
    Video 2 - Application of consumer behaviour
    Video 3 - Evolution of Consumer behaviour
    Video 4 - Market Research
    Self Assessment Quiz - Unit I
    Unit II: Market Segmentation and Positioning
    Textual Notes - Market Segmentation and Positioning
    Video 1 - Basis of segmentation
    Video 2 - Market segmentation
    Video 3 - Positioning
    Self Assessment Quiz - Unit II
    Unit III: The Consumer Decision making process, Models of Consumer Behaviour and Psychological & Sociological Influences on Consumer Decision Making
    Textual Notes - Consumer Decision making process
    Textual Notes - Models of consumer behavior
    Textual Notes - Psychological Influences on Consumer Decision Making
    Textual Notes - Sociological Influences on Consumer Decision Making
    Video 1 - Consumer Decision Making
    Video 2 - Consumer Adoption Process
    Video 3 - Buying Decision Process
    Video 4 - Types of Buying Decisions
    Video 5 - Consumer Learning Theories
    Video 6 - Consumer Personality, Freudian theory
    Video 7 - Consumer Learning
    Video 8 - Neo-Freudian theory, Trait theory
    Video 9 - Self concept and Self image
    Video 10 - Consumer reference groups
    Video 11 - Traditional Family Life cycle
    Self Assessment Quiz - Unit III
    Unit IV: Diffusion of Innovation
    Textual Notes- Diffusion of Innovation
    Video 1 - Innovation, Diffussion process
    Video 2 - Adoption process
    Self Assessment Quiz - Unit IV
    Unit V: Organizational Buying and Consumer Behavior Analysis and Marketing Strategy
    Textual Notes - Organizational Buying
    Textual Notes - Consumer Behavior Analysis and Marketing Strategy
    Video 1 - Differences between Industrial Markets and Consumer Markets
    Video 2 - Supplier evaluation and selection
    Video 3 - Supplier selection and assessment
    Video 4 - Factors influencing Organizational Buying Behavior
    Self Assessment Quiz - Unit V
    Glossary
    Glossary
    Games (Optional)
    Hangman
    MOCK QUIZ
    Pre-Final Test (Mock Test)
    Final Test (Course Completion Quiz)
    Course Completion Certificate
    Live Session
    Test Meeting on Moocs
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    Consumer behaviour and market research
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    Acharya Nagarjuna University Learning Management System

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    Consumer behaviour and market research


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